<aside> 📅
About me
Before we get into the sauce I should mention who I am and why you should listen to me. My name is Etele and I’ve been doing social media and personal branding for 4 years. I have generated 700k followers, 200 million followers, 6 figures in revenue and helped several other to do it too. We have also worked with some of the biggest guys in the space like Maurits. Our free assets have helped over 100 entrepreneurs take their content to the next level. (check my ig highlights for proof)
</aside>
People have been using trial reels as one of the biggest cheat codes and the ones who are getting ahead are taking advantage of it.
So in short term the reason why trial reels are such a cheat code is because it’s only being shown to people who don’t follow. This means that you can get 3-4x the reach from one video and you can also use it to A/B test videos to see which one you should post normally on your account
1.2m

1.1m

700k

400k

200k

I’m going to keep this simple and actionable
When you have a video idea you should create 2-5 version of that video with minor to decent changes
Here is a good example of what I mean here. In one of the videos I got a voice over for the day in the life video and in the other one it’s just the normal day in the life video. It took me just a few minutes to record the extra voice over and it’s still going to bring in 2-3x the amount of views and leads. To take this to the next level I could have switched up a few clips and change the captions and then have 4 versions of this one video.
If you do this as business owner you’ll have 4 times the out put with the same amount of in put that you would have normally put in. Genius right?
Now that we understand how to use trial reels to A/B test different version of videos here’s the next step that you must take to get the most out of this feature.